Brand Manager, Marketing Innovation


: $84,970.00 - $141,250.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Your tasks and responsibilities The Brand Manager, Marketing Innovation will be responsible for leading, creating, developing, and finalizing a robust 5 year innovation pipeline for Digestive Health North America with a focus on the assigned brands and executing this pipeline to achieve performance KPIs and objectives. The pipeline will leverage global opportunities as well as initiate new ones for either local or global consideration. The pipeline will consist of sustainable core innovation, adjacencies, and potentially assessing opportunities in new markets or new business models, depending on the objectives and priorities set by the strategic business unit. Success will be measured by the identification of a viable portfolio of new opportunities, the creation of business cases around the biggest opportunities, and selling ideas into the organization. The primary responsibilities of this role, Brand Manager Marketing Innovation, are to: Design world-class marketing mixes including proposition, product, pricing and pack: Mine consumer insights to uncover unmet needs; Develop winning concepts and claims for new products (validated by consumers as need to understand the appeal and scale of opportunities); Work closely with Insights, R&D and Medical teams to define product parameters; Assess and partner with external vendors (when appropriate) to develop concept designs and/or prototypes that deliver against the defined concepts; Align with legal, medical and regulatory teams to qualify/support claims; Partner with brand and visual identity teams to design breakthrough graphics and pack structures; Develop a price/pack architecture with sales, finance and brand team that is aligned with brand strategy; Lead projects through the gate-keeping process: Working with appropriate cross-functional resources; Developing robust business cases with sales, finance and product supply with the goal of achieving key financial metrics; Secure leadership team buy-in to projects and business cases; Keep overall stakeholders appraised of key milestones; Exchange learnings and tools with the Consumer Health Accelerator Team and internal innovation network to arrive at best practices and share challenges and solutions; Stay abreast of all relevant industry and academic thinking on innovation. Who you are Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Leading Pharmaceutical Company seeks an incumbent who possesses the following: Required Qualifications: Education: Knowledge equivalent to BS/BA degree (MBA desirable) plus at least 4-6 years innovation experience ideally in the CPG industry or equivalent combination of education and experience; Proven success in innovation work, with experience scoping/starting and aligning new initiatives, understanding/mining and applying consumer insights, consumer co- creation and design thinking concepts, concept writing, innovation theories, tools and techniques, as well as the ability to translate these practices into meaningful innovation results through the implementation and delivery stages. Experience translating own vision into action; Fit to Win competencies: Builds effective teams, cultivates innovation, learning and change agility, customer focus, action oriented/drives results, collaborates globally and locally, plans and aligns, drives stakeholder engagement, effectively manages suppliers; Fit to Win skills: Financial and Operational Acumen: Excellent financial and project management skills to critically and objectively assess programs and investments versus results. Ability to streamline operational processes and drive efficiency through the use of technology; Analytical Acumen: Superior analytical ability, assessing different models and related outputs. Experience with business forecasting a plus. Must be curious with an openness to new thinking balanced with realistic business needs; Marketing Brand Building: Excellent communication skills required. Must be able to create an environment that encourages innovation and risk taking. Ability to engage in positive/productive debate with the leaders of key internal constituent groups. Ability to collaborate and influence key stakeholders with empathy and flexibility; Business Case Management: Takes activist ownership of bottom line, and has experience developing business cases in collaboration with Finance * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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